Privacy Policy
Last updated: February 2026
Overview
The Basement Guide ("we," "us," or "our") operates thebasement.guide. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using our site, you agree to the practices described here.
Information We Collect
We collect information in two ways:
Information You Provide
When you submit a quote request through our lead form, we collect your name, email address, phone number, ZIP code, and project type. This information is used to connect you with contractors in your area.
Information Collected Automatically
When you visit our site, we automatically collect certain information including your IP address, browser type, pages visited, and time spent on pages. This is collected via cookies and analytics tools (such as Google Analytics) to help us improve our content.
How We Use Your Information
- •To connect you with licensed contractors in your area when you submit a quote request
- •To share your lead information with our referral network partners (such as Modernize Home Services) who may contact you about your project
- •To improve our website content and user experience
- •To analyze site traffic and performance via analytics tools
- •To comply with legal obligations
Lead Form Data & Third-Party Sharing
When you submit a quote request on our site, your information may be shared with up to three licensed contractors and/or our referral network partners. By submitting the form, you consent to being contacted by these parties via phone, email, or text message regarding your project. Standard message and data rates may apply for text messages.
You are under no obligation to hire any contractor you are connected with.
Cookies
We use cookies to analyze site traffic and improve your experience. You can control cookie settings through your browser preferences. Disabling cookies may affect some site functionality. We use Google Analytics to understand how visitors use our site — Google's privacy policy applies to data collected through this service.
Affiliate Links
Our site contains affiliate links. When you click these links, the affiliated company may set cookies on your browser. See our Affiliate Disclosure for full details.
Your Rights
Depending on your location, you may have the right to:
- •Access the personal information we hold about you
- •Request correction of inaccurate information
- •Request deletion of your personal information
- •Opt out of marketing communications
- •Lodge a complaint with your local data protection authority
To exercise any of these rights, contact us.
Data Security
We take reasonable measures to protect your personal information. However, no method of internet transmission is 100% secure. We cannot guarantee absolute security of your data.
Children's Privacy
Our site is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of the site after changes constitutes acceptance of the new policy.
Contact Us
Questions about this Privacy Policy? Contact us here.